A list to make sure you’re not missing out on anything when launching a new campaign.

• Name campaigns according to our policy.
• Specify budgets
• Set bid strategy
• Set campaign-specific goals if needed
• Disable display placements
• Set language targeting
• Set geographic targeting
• Set geo targeting method & exclusions (if necessary)
• Rotate ads indefinitely if A/B testing ads
• Set keyword bids if manual bidding is used
• Add ad assets
• Add brand as negative keywords
• Add audience exclusions if needed (e.g. current customers)
• Add audiences for observation
• Add customer lists to enable customer match
• Check linking with GA4 or other accounts
• If only auto-tagging should be used, check that it’s activated.