A naming convention is refers to the way campaigns are named. While it might seem a bit nitty gritty, it serves a huge and valuable purpose.
Trickle’s naming convention is not only a matter of having everything looking nice and dandy in our ad accounts. It’s also a way to standardise processes, make client and campaign management as coherent as possible and–frankly–a way to save some time.
It’s therefore crucial that everyone at Trickle uses our naming convention structure.
Q: Where are they used?
A: Everywhere! (All campaign platforms).
Our naming convention is broken down into two pillars. If the ad account is owned by Trickle, or if the ad account is owned by the client. If you are unsure of what’s the case for your particular client, don’t be afraid to ask your client growth manager or other client responsible.
Social naming includes: Meta, LinkedIn, Twitter, Pinterest, Youtube and more.
Search naming includes: search engine(s) Google, Bing and more as well as app store marketing.
Includes client name, campaign name, purpose, bidding objective and check. Every part of the name is separated with a pipe (“|”).