Trickle looks for what’s next and strives to always being ahead.
Owning “content distribution” globally. (We are channel agnostic which allows us to stay relevant and advisory from a non-biased perspective).
Value proposition:
We are distribution scientists. We believe in trickling over spraying and praying. We believe in tactics over algorithmic standard delivery. We believe in message, target group and timing. Optimizations and insights over leaving the faucet on and bleeding ad spend. This is what we call content distribution.
Historical value propositions (perhaps underused?):
Trickle, don’t spray
Story planning & moments
Local value propositions??? / positioning. For instance, Oslo: B2C, Gothenburg: B2B.
LinkedIn, Instagram, Facebook.
Start-up accelerators
Conventions / fairs / keynote speaker
Webinars / on-site meet-ups organized by Trickle locally.
Guesting @ marketing schools