[ ] Set a 2022 budget.

[ ] Do Lauras workshop / exercise together?

[ ] Mesaure our current awareness? Create a snapshot of where we stand.

[ ] Set a goal: EB.

[ ] Set a goal: Sales.

[ ] Launch web 2.0

[ ] Feedback on web 2.0 based on marketing strategy to evolve to web 2.5

[ ] Handbook 3.0

[ ] Competitor analysis.