Getting started: Content / ads

Hi there! 👋

We created this page just for you, as a step-by-step guide on what's needed to get our collaboration started. The primary focus with this page is to provide you with tips, tricks and guidelines on what formats and technical specifications that is needed for different type of ads.

However we included a friendly reminder to share any or all documents that you have connected to your marketing activities.

Please follow the guide and don't hesitate to reach out to your point of contact at Trickle if you have any questions.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/28a5a01d-d6fd-46db-b8d7-9f7991cbad34/trickle-logo.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/28a5a01d-d6fd-46db-b8d7-9f7991cbad34/trickle-logo.png" width="40px" /> Visit our website if you want to find individual contact information or get inspiration from cases 🙂

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<aside> ✉️ Anythings missing below? Just shoot an email to your Trickle rep or [email protected] and we will be happy to assist 👋

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<aside> ✉️ Please email your Trickle rep!

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You probably have a lot of information that can be useful for us at Trickle to get access to. Please collect and share as much information as you can via email with your Trickle point of contact.

• Do you have any marketing or communication plans?
• Do you have any social media strategy?
• Do you have any keyword analysis or strategy?
• Any previous campaign briefs to share?
• Campaigns, monthly or yearly reports to share?
• Any documented audience analysis or personas definition?
• Do you have content bank or with old/new assets for us to repurpose?
• Do you have any updated brand guidelines?

Content framework

Trickle strongly believes in three important aspects when it comes to content production for digital channels and paid activities.

1. One great content piece, such as a brand or product video of 45 seconds, should be able to generate at least 16 ads.
2. Most content is not time sensitive and therefore it does not “get old” by time– it gets old by usage. Are there any content that is great but has never been distributed or only been distributed organically? Let’s repurpose it and use for paid before we produce new things!
3. Do not expect everyone in your audience being at the same stage of the buyers journey during the same time. Always produce content for all stages and distribute at the same time and let the data guide in our prioritization.

Trickle’s content framework visualization.