Profile

• The Trickle profile / persona is bizniz 2 bizniz oriented, but not exclusive to professionals with a marketing degree. The persona shouldn’t be treated as traditional B2B, rather: n2n – nerds to nerds.
• Trickle will establish itself as a player of great knowledge and passion, but equal parts humility and a hunger to learn. We strive to teach, yes, but we also strive to learn. We want to engage and preach, as well as discuss and question (everything).
• Trickle’s communication should always adhere to the philosophy built into the brand: trickle, don’t spray. We don’t spam. We communicate when need be. With frequency, sure, but not just for the hell of it. We need to be true to our ideals and what we tell our clients and partners – social media is there for a story, a dialogue or somethings of greater interests.

How do we appear

• The tonality is one of youth. We challenge. We’re cocky. We’re not going to hide it and the built in hunger / humility will allow us to go a little bit further than others, while still not coming across as unsympathetic.
• Trickle both wants to – and does – get shit done. All while keeping the human aspect of the why’s and how’s of how shit really gets done.
• We’re kids of the internet in general, and social media in particular, and it only makes sense for us to speak in technical nitty gritty terms. But we wouldn’t be kids of the internet if we didn’t keep the digital sense of humor to establish our relevance; be it a meme, a gif or a pop culture reference. This is how we communicate in private, and this is how we communicate as a brand.