Table of contents:

The “Trickle way”

Trickle is synonymous with our theory and belief of segmenting larger audiences in to smaller sub-categories. We want to create ”aha” – not “blah” – experiences for the users.

🛑 What we don’t do:

Spaying wide and hoping something sticks can work great for strong brands with astronomical budgets or e-commerce companies with hundred of data points. But here-in does not Trickle’s speciality lie.

In practice, this would look something like this:

The stages of building an audience

<aside> ❓ First of all, ask yourself three questions:

• What do we know (or dare we assume) about the target audience?
• What data can we generate about the target group when we are "up and running"?
• How do we use the data to make the target group even better? </aside>

When you’ve answered these question, we can start planning the campaign and the audience.

We always start looking at the same pyramid, that defines three types of audiences. The audiences at the top of the pyramid usually generate more effect but not as much reach, and vixe versa with the audiences at the bottom of the pyramid.